Resources
Managing E-commerce Returns: Tips for Small Businesses
Introduction: Running an online store can be rewarding, especially when you see orders rolling in. But if you’ve experienced product returns, you’ll know they can be frustrating and costly. For small businesses, handling returns is more difficult. They...
10 Best Ecommerce Website Builders for Your Online Store (2025)
Starting an online store in 2025 is easier than ever, thanks to powerful eCommerce website builders. If you are starting a small business, it is important to choose the right website builder. This choice is also crucial if you want to grow your current store or find...
E-commerce Automation: Simple Tips for Small Businesses
Introduction: Running an online store is rewarding, but managing every task takes time. For small e-commerce businesses in India, daily tasks can feel overwhelming. Tracking inventory, updating customers, and managing social media all take a lot of time. These...
Choose a Shop Name That Customers Will Love and Remember
Last week, I was having chai with my neighbor who wanted to start a tiffin service. "I'll just use my surname - Sharma's Tiffin," he said. I smiled and asked, "How many Sharma Tiffins do you already see on Swiggy and Zomato?" That made him think. Today, his business,...
AI-Driven Personalisation: The Secret Sauce for Boosting Sales in 2024
Introduction: Who would have imagined in 2020 that we could read our customer’s minds. Today as we are in the year 2024, there have been some intense changes in the e-commerce sector. The use of AI (artificial intelligence) has sharply increased, enabling...
Embracing the Phygital Revolution: An Indian Retailer’s Guide to Online and Offline Retail
To keep up with the fast pace of online shopping during Diwali, your physical store might seem empty compared to your online presence. I face a similar situation too. But here's the key: the future of commerce isn't about choosing between brick-and-mortar or...
Social Selling Strategies for 2024: How to Leverage TikTok, Instagram, and Pinterest for Your E-Commerce Business
A lot of people are now running an online store in 2024, but most of them are not aware that conventional ads aren't the most effective way to drive traffic to the website. You would have observed that people are spending a significant amount of time on TikTok or...
Vernacular Voice Commerce: Unlocking India’s Next Billion Shoppers
Namaste! My friend! Now imagine: it is an ordinary evening in a small town in Madhya Pradesh. Amit, who lives in a nearby Kirana store, is tidying his shop when he hears his neighbor Sunita speaking Hindi on her phone. "Accha, mujhe 5 kilo chawal chahiye," she says....
How to Sell Jewellery Online in India: A Step-by-Step Perfect Guide for Young Entrepreneurs
Consider this: the article features a breathtakingly beautiful piece of handcrafted jewellery, crafted by a select few, for which thousands are now vying. The jewellery in India is not just a piece; it is a highly significant aspect of our culture. Wedding, festival,...
Sustainable E-commerce in India: A Guide to Building an Eco-Friendly Online Business
Introduction Over the last few years, sustainability has turned from a mere buzzword into a genuine concern of Indian enterprises. Environmental issues are at the forefront of the public mind, and consumers are becoming more conscious of their buying decisions....