Resources
Selling Experiences, Not Just Products: Build a Brand
Introduction: In today’s fast-paced Indian e-commerce market, businesses cannot just rely on selling products or services. The real competitive advantage lies in building a lifestyle brand that resonates with your customers' values and aspirations. By...
Using Data to Make Smarter E-commerce Decisions
Introduction: Running an online store means making a lot of decisions. Which products should you stock? Are your marketing efforts effective? For small e-commerce businesses, these choices can be challenging, especially with limited time and resources. ...
Starting an Online Business in India: A Simple Guide
Introduction Starting an online business in India is an exciting opportunity. With more consumers shopping online, now is a great time to launch your own e-commerce business. However, to start successfully, there are some important steps to follow. This...
Legal Requirements to Start an Online Store in India\po
Introduction Starting an online store in India is exciting, but you must follow important legal requirements (rules). Knowing these rules helps you avoid issues, build customer trust, and run your store smoothly. This guide covers the essential legal...
Top 10 Profitable Online Business Ideas 2024
Introduction: Are you wondering how to start an online business in India? Or perhaps you’re exploring the most profitable online business ideas that resonate with Indian consumers. You’re not alone! With e-commerce in India rapidly expanding, it can be...
Build Your Personal Brand: A Guide for Entrepreneurs
Introduction In today’s digital world, having a strong personal brand can be the difference between blending in and standing out. Think of your personal brand as the image or feeling people get when they hear your name or see your work. Whether you're a...
Managing E-commerce Returns: Tips for Small Businesses
Introduction: Running an online store can be rewarding, especially when you see orders rolling in. But if you’ve experienced product returns, you’ll know they can be frustrating and costly. For small businesses, handling returns is more difficult. They...
10 Best Ecommerce Website Builders for Your Online Store (2025)
Starting an online store in 2025 is easier than ever, thanks to powerful eCommerce website builders. If you are starting a small business, it is important to choose the right website builder. This choice is also crucial if you want to grow your current store or find...
E-commerce Automation: Simple Tips for Small Businesses
Introduction: Running an online store is rewarding, but managing every task takes time. For small e-commerce businesses in India, daily tasks can feel overwhelming. Tracking inventory, updating customers, and managing social media all take a lot of time. These...
Choose a Shop Name That Customers Will Love and Remember
Last week, I was having chai with my neighbor who wanted to start a tiffin service. "I'll just use my surname - Sharma's Tiffin," he said. I smiled and asked, "How many Sharma Tiffins do you already see on Swiggy and Zomato?" That made him think. Today, his business,...