Resources
Social Selling Strategies for 2024: How to Leverage TikTok, Instagram, and Pinterest for Your E-Commerce Business
A lot of people are now running an online store in 2024, but most of them are not aware that conventional ads aren't the most effective way to drive traffic to the website. You would have observed that people are spending a significant amount of time on TikTok or...
Vernacular Voice Commerce: Unlocking India’s Next Billion Shoppers
Namaste! My friend! Now imagine: it is an ordinary evening in a small town in Madhya Pradesh. Amit, who lives in a nearby Kirana store, is tidying his shop when he hears his neighbor Sunita speaking Hindi on her phone. "Accha, mujhe 5 kilo chawal chahiye," she says....
How to Sell Jewellery Online in India: A Step-by-Step Perfect Guide for Young Entrepreneurs
Consider this: the article features a breathtakingly beautiful piece of handcrafted jewellery, crafted by a select few, for which thousands are now vying. The jewellery in India is not just a piece; it is a highly significant aspect of our culture. Wedding, festival,...
Sustainable E-commerce in India: A Guide to Building an Eco-Friendly Online Business
Introduction Over the last few years, sustainability has turned from a mere buzzword into a genuine concern of Indian enterprises. Environmental issues are at the forefront of the public mind, and consumers are becoming more conscious of their buying decisions....
Hyperlocal E-commerce Expansion: Winning Strategies for Indian SMEs in 2024
Introduction Hey there, fellow Indian entrepreneur! Are you ready to take your small business to the next level in the digital world? Well, I hope you are because the adventure will soon begin! This refers to SMEs' need to shift to a digital form to build a brand and...
How Indian Entrepreneurs Can Use Market Penetration to Dominate Their Industry
Introduction In today's business landscape, Indian entrepreneurs are striving to not only maintain their standing but to expand further. Market penetration is a powerful strategy that helps companies increase their market share. Simply put, market penetration...
The Rise of “Bharat Commerce”: Unlocking the Untapped Potential of India’s Non-Metro Consumers
Introduction Imagine walking through the bustling streets of metro cities like Delhi, Mumbai, or Bangalore, where ordering a pizza is as simple as snapping your fingers. In these tech-savvy urban centers, shopping online is second nature. However, the real, untapped...
Top 5 Emerging E-commerce Trends in India for 2024: A Guide for Entrepreneurs
Introduction The Indian e-commerce market is growing rapidly with more entrepreneurs and small business owners availing the opportunities to set up their online shops. Nevertheless, innovation is the key factor in this fast-moving technological world and is changing...
Increasing Customer Loyalty Through App Engagement
Introduction: Apps /phone tools have become an integral part of our daily lives from checking the weather to making a purchase, we often rely on mobile applications for about everything Despite this fact, many businesses are still unaware of how powerful app...
Role of apps in hyperlocal ecommerce
Introduction: In today's digital age, mobile apps have become an integral part of our daily lives. Their convenience and ever-expanding features have transformed them into very necessary tools for various tasks. But what role do these mobile apps play in the realm of...