Resources

How Indian Entrepreneurs Can Use Data to Choose Winning Products for 2025
The world of e-commerce is constantly evolving, and for Indian entrepreneurs, 2025 presents new challenges and opportunities. One of the biggest challenges is identifying which products are likely to succeed in a competitive market. With a growing online retail...

From Zero to Hero: Building a Successful E-Commerce Brand in India
India’s e-commerce industry is booming, offering unparalleled opportunities for entrepreneurs. With an expected market size of $200 billion by 2026, building an e-commerce brand in India has never been more rewarding. But starting from scratch and turning it into a...

How to Use Flash Sales to Boost Online Sales in India
Flash sales have become a popular strategy for online businesses to capture the attention of shoppers and drive sales quickly. In India’s fast-growing e-commerce market, where customers are often on the lookout for discounts and exclusive deals, flash sales can be a...

How to Choose the Perfect Products to Sell Online in India
Choosing the right products is one of the most critical decisions for any e-commerce entrepreneur. In a diverse and rapidly growing market like India, where online shopping is expected to reach $120 billion by 2025, selecting the right products can make or break your...

Overcoming Supply Chain Challenges in the Indian E-Commerce Sector
India’s e-commerce industry is growing rapidly, fueled by increasing internet access and digital adoption. However, with this growth come significant supply chain challenges in India. From delivery problems to managing return rates in e-commerce, businesses often...

Breaking Into the Gifting Market: How to Sell Customized Products Online
The gifting market has always been a lucrative sector, and with the rise of e-commerce in India, it has become easier than ever to tap into it. Customized products, in particular, have gained tremendous popularity as people seek personalized and unique gifts for their...
The Digital Revolution in Local Dairy Shops
A New Dawn for Dairy Business At 5 AM, your phone lights up with WhatsApp messages from customers. "Need extra milk today" or "Can you add some paneer to my order?" This is the new normal for dairy businesses across India. The corner dairy shop, once...

Selling Experiences, Not Just Products: Build a Brand
Introduction: In today’s fast-paced Indian e-commerce market, businesses cannot just rely on selling products or services. The real competitive advantage lies in building a lifestyle brand that resonates with your customers' values and aspirations. By...
Using Data to Make Smarter E-commerce Decisions
Introduction: Running an online store means making a lot of decisions. Which products should you stock? Are your marketing efforts effective? For small e-commerce businesses, these choices can be challenging, especially with limited time and resources. ...
Starting an Online Business in India: A Simple Guide
Introduction Starting an online business in India is an exciting opportunity. With more consumers shopping online, now is a great time to launch your own e-commerce business. However, to start successfully, there are some important steps to follow. This...