by Prafulla | Mar 14, 2025 | Business, Business Strategies, Marketing
Selling Experiences, Not Just Products: Build a Brand Posted on Introduction: In today’s fast-paced Indian e-commerce market, businesses cannot just rely on selling products or services. The real competitive advantage lies in building a lifestyle brand that...
by Prafulla | Mar 2, 2025 | Business, Business Strategies, ecommerce, Marketing
Using Data to Make Smarter E-commerce Decisions Posted on Introduction: Running an online store means making a lot of decisions. Which products should you stock? Are your marketing efforts effective? For small e-commerce businesses, these choices can be...
by Prafulla | Jan 30, 2025 | Business, Business Strategies, career, Marketing
Build Your Personal Brand: A Guide for Entrepreneurs Posted on Introduction In today’s digital world, having a strong personal brand can be the difference between blending in and standing out. Think of your personal brand as the image or feeling people get when...
by Prafulla | Jan 17, 2025 | ecommerce, Business, Marketing
Choose a Shop Name That Customers Will Love and Remember Posted on Last week, I was having chai with my neighbor who wanted to start a tiffin service. “I’ll just use my surname – Sharma’s Tiffin,” he said. I smiled and asked, “How...
by Prafulla | Jan 2, 2025 | Business Strategies, ecommerce, Marketing
AI-Driven Personalisation: The Secret Sauce for Boosting Sales in 2024 Posted on Introduction: Who would have imagined in 2020 that we could read our customer’s minds. Today as we are in the year 2024, there have been some intense changes in the e-commerce...
by Aravind | Dec 27, 2024 | Business Strategies, ecommerce, Marketing
Embracing the Phygital Revolution: An Indian Retailer’s Guide to Online and Offline Retail Posted on To keep up with the fast pace of online shopping during Diwali, your physical store might seem empty compared to your online presence. I face a similar situation...
