by Aravind | Dec 2, 2025 | Business Strategies, Marketing, Social Media
The Evolution of Influencer Marketing: Building Authentic Connections in 2025 Posted on Influencer marketing has come a long way in recent years. Today, brands no longer rely solely on traditional advertising. Instead, they focus on building authentic connections with...
by Prafulla | Nov 30, 2025 | ecommerce, Business Strategies, Marketing
Omnichannel Retailing in India: Bridging Offline and Online Experiences (2025) Posted on India’s retail market is changing. More people now shop online, but many still love visiting physical stores. Omnichannel retailing is all about blending these two worlds—offline...
by Prafulla | Nov 27, 2025 | Business Strategies, Marketing, Social Media
AI-Generated Content: Balancing Automation and Authenticity in Marketing (2025) Posted on In recent years, artificial intelligence (AI) has transformed how brands create content. Marketers now use AI-generated content to produce blogs, social media posts, product...
by Prafulla | Oct 28, 2025 | Business Strategies, ecommerce, Marketing
The Return of Shein: What It Means for India’s Fast-Fashion Market (2025) Posted on India’s fast-fashion market is changing fast. Big brands and local designers are working hard to keep up with new trends. One of the most talked-about topics now is the return of...
by Aravind | Oct 24, 2025 | ecommerce, Marketing, Social Media
The Rise of Social Commerce: How Social Media Platforms Are Changing Online Shopping Posted on In recent years, social commerce has become one of the biggest trends in online shopping. With billions of people using social media platforms like Instagram, Facebook, and...
by Aravind | Oct 9, 2025 | Business, Business Strategies, ecommerce, Marketing
How Subscription-Based E-Commerce Models Are Changing Consumer Buying Habits Posted on In recent years, subscription-based e-commerce has taken the world by storm. What started with services like Netflix and Amazon Prime has now expanded to a wide variety of sectors,...
