by Prafulla | Jan 12, 2026 | ecommerce, Business Strategies, Marketing
25+ Proven Strategies to Reduce Cart Abandonment Rates (2025) Posted on Cart abandonment happens when customers add products to their online shopping cart but leave the website without finishing the purchase. In India, many online shoppers do this, and it can cost...
by Aravind | Jan 6, 2026 | ecommerce, Marketing, Social Media
20+ Content Creation Ideas to Boost Your Online Store (2025) Posted on In a digital marketplace that is evolving rapidly, content is still king. For Indian small and medium-sized businesses (SMEs) aiming to grow online, crafting engaging, relatable, and SEO-friendly...
by Aravind | Dec 2, 2025 | Business Strategies, Marketing, Social Media
The Evolution of Influencer Marketing: Building Authentic Connections in 2025 Posted on Influencer marketing has come a long way in recent years. Today, brands no longer rely solely on traditional advertising. Instead, they focus on building authentic connections with...
by Prafulla | Nov 30, 2025 | ecommerce, Business Strategies, Marketing
Omnichannel Retailing in India: Bridging Offline and Online Experiences (2025) Posted on India’s retail market is changing. More people now shop online, but many still love visiting physical stores. Omnichannel retailing is all about blending these two worlds—offline...
by Prafulla | Nov 27, 2025 | Business Strategies, Marketing, Social Media
AI-Generated Content: Balancing Automation and Authenticity in Marketing (2025) Posted on In recent years, artificial intelligence (AI) has transformed how brands create content. Marketers now use AI-generated content to produce blogs, social media posts, product...
by Prafulla | Oct 28, 2025 | Business Strategies, ecommerce, Marketing
The Return of Shein: What It Means for India’s Fast-Fashion Market (2025) Posted on India’s fast-fashion market is changing fast. Big brands and local designers are working hard to keep up with new trends. One of the most talked-about topics now is the return of...
