by Prafulla | Jan 2, 2025 | Business Strategies, ecommerce, Marketing
AI-Driven Personalisation: The Secret Sauce for Boosting Sales in 2024 Posted on Introduction: Who would have imagined in 2020 that we could read our customer’s minds. Today as we are in the year 2024, there have been some intense changes in the e-commerce...
by Aravind | Dec 27, 2024 | Business Strategies, ecommerce, Marketing
Embracing the Phygital Revolution: An Indian Retailer’s Guide to Online and Offline Retail Posted on To keep up with the fast pace of online shopping during Diwali, your physical store might seem empty compared to your online presence. I face a similar situation...
by Prafulla | Dec 19, 2024 | Social Media, ecommerce, Marketing
Social Selling Strategies for 2024: How to Leverage TikTok, Instagram, and Pinterest for Your E-Commerce Business Posted on A lot of people are now running an online store in 2024, but most of them are not aware that conventional ads aren’t the most effective...
by Aravind | Dec 9, 2024 | Business Strategies, App, ecommerce
Vernacular Voice Commerce: Unlocking India’s Next Billion Shoppers Posted on Namaste! My friend! Now imagine: it is an ordinary evening in a small town in Madhya Pradesh. Amit, who lives in a nearby Kirana store, is tidying his shop when he hears his neighbor...
by Aravind | Nov 29, 2024 | ecommerce, Business, Marketing
How to Sell Jewellery Online in India: A Step-by-Step Perfect Guide for Young Entrepreneurs Posted on Consider this: the article features a breathtakingly beautiful piece of handcrafted jewellery, crafted by a select few, for which thousands are now vying. The...
by Prafulla | Nov 22, 2024 | ecommerce
Introduction Over the last few years, sustainability has turned from a mere buzzword into a genuine concern of Indian enterprises. Environmental issues are at the forefront of the public mind, and consumers are becoming more conscious of their buying decisions....