by Aravind | Dec 27, 2024 | Business Strategies
Embracing the Phygital Revolution: An Indian Retailer’s Guide to Online and Offline Retail Posted on To keep up with the fast pace of online shopping during Diwali, your physical store might seem empty compared to your online presence. I face a similar situation...
by Aravind | Dec 9, 2024 | Business Strategies
Vernacular Voice Commerce: Unlocking India’s Next Billion Shoppers Posted on Namaste! My friend! Now imagine: it is an ordinary evening in a small town in Madhya Pradesh. Amit, who lives in a nearby Kirana store, is tidying his shop when he hears his neighbor...
by Aravind | Nov 4, 2024 | Business Strategies
Introduction In today’s business landscape, Indian entrepreneurs are striving to not only maintain their standing but to expand further. Market penetration is a powerful strategy that helps companies increase their market share. Simply put, market...
