by Prafulla | Jan 30, 2025 | Business, Business Strategies, Social Media
Build Your Personal Brand: A Guide for Entrepreneurs Posted on Introduction In today’s digital world, having a strong personal brand can be the difference between blending in and standing out. Think of your personal brand as the image or feeling people get when...
by Prafulla | Jan 29, 2025 | Business, Business Strategies, ecommerce
Managing E-commerce Returns: Tips for Small Businesses Posted on Introduction: Running an online store can be rewarding, especially when you see orders rolling in. But if you’ve experienced product returns, you’ll know they can be frustrating and costly. ...
by Prafulla | Jan 2, 2025 | Business Strategies
AI-Driven Personalisation: The Secret Sauce for Boosting Sales in 2024 Posted on Introduction: Who would have imagined in 2020 that we could read our customer’s minds. Today as we are in the year 2024, there have been some intense changes in the e-commerce...
by Aravind | Dec 27, 2024 | Business Strategies
Embracing the Phygital Revolution: An Indian Retailer’s Guide to Online and Offline Retail Posted on To keep up with the fast pace of online shopping during Diwali, your physical store might seem empty compared to your online presence. I face a similar situation...
by Aravind | Dec 9, 2024 | Business Strategies
Vernacular Voice Commerce: Unlocking India’s Next Billion Shoppers Posted on Namaste! My friend! Now imagine: it is an ordinary evening in a small town in Madhya Pradesh. Amit, who lives in a nearby Kirana store, is tidying his shop when he hears his neighbor...
by Aravind | Nov 4, 2024 | Business Strategies
Introduction In today’s business landscape, Indian entrepreneurs are striving to not only maintain their standing but to expand further. Market penetration is a powerful strategy that helps companies increase their market share. Simply put, market...
